HD Hyundai XiteSolution Partners with KB Financial Group to Broaden Reach in Emerging Markets in Asia
▶ Signs a ‘financing partnership’ to secure top-tier financial competitiveness in Southeast Asian emerging markets.
▶ Combines equipment supply chain and financial infrastructure to boost sales by 20% and better compete with Japanese and Chinese competitors.
▶ Starts with Indonesia, Southeast Asia's largest market for machinery and finance in the region, and plans to expand to other emerging nations.
HD Hyundai XiteSolution is ramping up its expansion into Southeast Asia through a newly established financing partnership with KB Financial Group, with an initial focus on Indonesia, the key market in the region.
The partnership, named “Financing Partnership for Southeast Asia Business Expansion,” between HD Hyundai XiteSolution and KB Financial Group, was officially announced on Friday, the 5th. This announcement followed a signing ceremony that took place at the HD Hyundai Global R&D Center the day before.
Key attendees at the event included HD Hyundai XiteSolution President Cho Young-cheul, Head of Sales Strategy Division Song Hee-jun, Head of Finance Division Bae Yeon-joo, KB Financial Group Head of Global Business Division Lee Jae-keun, and KB Capital President Bin Jung-il. The collaboration aims to delve into strategic cooperative projects centered on emerging markets such as Indonesia, Thailand, Vietnam, and India.
Southeast Asia is recognized as one of the top four global markets for construction machinery, along with Europe, North America, and China. Indonesia alone has an annual demand for around 20,000 units of construction equipment, which accounts for nearly half of Southeast Asia's total demand. With its robust economy and a population of 280 million, Indonesia's construction machinery market has seen an impressive growth rate of 13% annually since 2019.
This partnership strives to alleviate the initial financial challenges faced by customers in emerging markets like Indonesia. HD Hyundai XiteSolution aims to enhance its competitiveness against Japanese and Chinese manufacturers, who currently hold significant market share due to their partnerships with domestic financial institutions.
HD Hyundai XiteSolution seeks to optimize synergistic benefits by utilizing the economies of scale achieved through the collaboration of its esteemed construction equipment brands, "HYUNDAI" and "DEVELON."
The company aims to better classify customer needs by using integrated data and sales expertise. Meanwhile, KB Financial Group will offer customized financial products, including vehicle installment plans, leases, and insurance options. Both companies will also strengthen their customer service networks and after-sales management systems by capitalizing on their respective dealer and financial networks.
HD Hyundai XiteSolution aims to achieve top-tier financial competitiveness by integrating equipment supply chains with financial services. Their goal is to increase annual equipment sales in Indonesia—currently around 1,000 units—by over 20%.
HD Hyundai XiteSolution President Cho Young-cheul remarked, “To thrive in global competition, it's essential to offer not only quality products but also competitive financial solutions that cater to local markets.” He added, “This partnership will significantly enhance our operational edge in emerging markets.”
Lee Jae-keun, Head of KB Financial Group’s Global Business Division, stated, “By leveraging our extensive financial expertise and closely collaborating with overseas construction equipment distribution networks, we anticipate creating a new financial ecosystem.” He noted, “We’re preparing various collaborative models across all countries where both companies operate, covering both emerging and developed markets.”
2025.09.05