HD Construction Equipment “Sailing Smoothly” in the Australian Market Since Launch
▶ Accelerating new market expansion backed by financial support from the Export-Import Bank of Korea.
▶ Customized local sales strategy leads to a 56% year-on-year increase in sales for Jan–Feb.
▶ Intensive focus on Australia, Oceania's largest market, projected to grow to 6 trillion KRW by 2031.
HD Construction Equipment has made significant strides in the Australian market following its integrated launch. The company is notably accelerating its entry into new markets, supported by financial assistance from the Export-Import Bank of Korea (KEXIM).
On Friday, the 27th, HD Construction Equipment announced that its sales of construction equipment in Australia for January and February of this year have increased by 56% compared to the same period last year. While the company sold 439 units in Australia last year, it expects this number to grow to approximately 1,000 units this year, driven by rising local demand and an improved sales network.
Australia is the largest construction equipment market in Oceania, with an annual demand of 25,000 units. It is recognized as a high-growth region due to ongoing government-led public infrastructure projects, including roads, railways, and energy initiatives, as well as steady demand for resource development, particularly in iron ore and lithium.
A recent report from market research firm Mordor Intelligence indicates that the Australian construction equipment market is expected to grow at an average annual rate of over 4.5% from approximately $3.6 billion (about 5.4 trillion KRW) in 2026 to around $4.5 billion (approximately 6.8 trillion KRW) by 2031.
To capitalize on these market conditions, HD Construction Equipment has designated Australia as a strategic priority for new market entry and is focusing its business capabilities there.
To capture the small-equipment market, which accounts for 50% of total demand, the company is expanding its dealer network and improving its localized products and services. In addition to strengthening its mini-excavator lineup, the company will launch Compact Track Loaders (CTL) and bulldozers in Australia this year to diversify its portfolio.
Furthermore, HD Construction Equipment is boosting its competitiveness by leveraging the "Export Vitality ON” financial support package offered by KEXIM, the policy-based financial institution for external economic cooperation. This program provides comprehensive financial benefits, including capital support and favorable interest rates and limits to facilitate new market entry and enhance the competitiveness of key industries.
An official from HD Construction Equipment stated, "We are increasing our efforts in the Australian market, leveraging the strong sales networks and product competitiveness of our two brands: Hyundai and DEVELON. We will continue to expand the presence of K-construction equipment globally through collaboration with KEXIM and local partners."
Additionally, HD Construction Equipment is actively expanding its presence in emerging markets beyond Australia. Earlier this year, the company finalized contracts to deliver 120 units to Ethiopia, 71 to Vietnam, and 41 to Kyrgyzstan. Most recently, it won an order for over 60 units of mining equipment, which includes ultra-large excavators, for a project in Mongolia.
2026.03.27