▶ Invites over 1,500 guests, including local community members, customers, and suppliers
▶ Enhances solidarity with the community by inviting Ulsan Heroes—such as military personnel and firefighters—for the ceremonial kickoff
▶ Expands fan engagement through unique experiences, including special uniforms, excavator photo zones, and mini-games

HD Construction Equipment marked its first Brand Day partnership since launching as an integrated corporate entity. By honoring everyday heroes, the company reinforced its connection with customers and the local community.

HD Construction Equipment announced that it held "HD Construction Equipment Brand Day" during the K League 1 Round 28 match between Ulsan HD FC and FC Seoul. This event took place at the Ulsan Munsu Football Stadium on the evening of Tuesday, September 8, 2026.

Brand Day is Ulsan HD FC’s signature fan engagement event, held each season in collaboration with official partners to provide soccer fans with unique and diverse brand experiences.

The event was attended by key executives, including Cho Young-cheul, Vice Chairman of HD Hyundai, and Moon Jae-young, President of HD Construction Equipment. The company invited over 1,500 guests, including soldiers from the ROK Army's 7765th Brigade in Ulsan, staff from Ulsan’s Dong-gu District Office, local welfare center personnel, domestic customers, and representatives from suppliers, to enjoy the match together.

In a meaningful display of coexistence and solidarity, HD Construction Equipment recognized those dedicated to serving the community as "Ulsan Heroes." Prior to kickoff, military personnel and firefighters responsible for the safety and security of Ulsan joined HD Construction Equipment President Moon Jae-young on the pitch for the ceremonial kickoff.

Additionally, the Ulsan HD FC players wore special collaboration uniforms to commemorate the partnership with HD Construction Equipment. Inspired by the dynamic energy of Ulsan's night sea, the uniform design reflects the powerful performance and robust brand image that HD Construction Equipment stands for.

HD Construction Equipment has been a Brand Day sponsor for six consecutive years, starting in 2021. The company has gradually increased its engagement with fans through various displays of construction equipment and interactive experiences. Outside the stadium, they organized a range of experiential programs, including photo zones featuring HYUNDAI and DEVELON excavators, a pop-up store, and mini-soccer game booths. Additionally, the children of HD Construction Equipment employees participated as "Escort Kids," walking onto the field alongside the players.

With enthusiastic support from the crowd, Ulsan HD FC scored a goal in the second half, leading to a 1-0 victory.

"It is very meaningful for us to share our first Brand Day partnership as an integrated corporation with the fans of Ulsan HD FC and the Ulsan Heroes who are dedicated to our local community," said Moon Jae-young, President of HD Construction Equipment. "We will continue to strengthen our ties with the community while expanding our connection with fans through a variety of experiences and events."